I’ve come up with a brilliant idea and instead of profiting from this guaranteed successful business model, instead of fulfilling my dream of retiring before 40, instead of achieving the solid gold commode and jewel encrusted back scratcher, I’ve decided to walk the altruistic road and give it to the world. Hey, that’s the kind of guy I am. I’m not just a pretty face. I have a heart of gold too. Plus, if you want to be technical, I’m ripping off an existing idea so I’m not sure how moral it would be to make a nice chunk of change from pushing it forth (even if that is how corporate America works)
A year or two ago, realizing the DVD market was volatile at best, Warner Brothers launched the Warner Archive Collection, which is an online store that sells On-Demand DVDs of titles that might not prove popular enough for a wide release. The titles exist, but until someone makes a purchase, the DVD remains unpressed. This idea has been carried over to Amazon as well, giving the opportunity for first time authors to have their novel published if and when people show an interest. So I started thinking: Why not do the same for food and beverages.
Crystal Pepsi, despite the obnoxious Van Halen supported commercials, was my beverage of choice during the early 90’s. Sure, the lemon lime hint to the cola was questionable at times depending on what you were eating. Sure, there was an unpleasant aftertaste that lingered for hours after consumption. But I was addicted to the product, even if it was only for the preoccupation with drinking a clear cola.
So why not offer the soda through a mail-order site for us diehards? Why not capitalize on the obsessions of a few to make up for you initial commercial failure. There is money to be made, PepsiCo. Get on board the profit train and get me some vaguely delicious Crystal Pepsi.